Monday, November 1, 2010
A Virgin's Dilemma: Why Delete a FB Friend? by Dennis Day
Today I deleted a so-called friend from my Facebook account; it was a decision I begrudged since until now I’d been a virgin and new to the “de-friending” process. In my view Facebook as a social networking vehicle best serves its members in the interest of creating global community,building career and marketing networks among shared interest and furthering the great democratic experiment into the twenty-first century by facilitating bridges of human understanding and tolerance and shared creativity.So it offends my communal sensibilities when ever these ideals are thwarted or don’t square with human reality.
As a social media platform, Facebook is far from perfect and can be simultaneously invasive, socially and personally gratifying, disillusioning, and manipulative by habitually preying on our natural narcissistic and perhaps even voyeristic impulse,linking it’s members potentially to more than a half-billion people world-wide,making it the largest human marketing chain in human history seemingly poised to affirm the six degrees of separation theory. Now with over 130 translations Facebook’s growth as a marketing phenomenon seems endless. With expansion, however, has come a parallel rise in the number of charlatans seeking to game the system, by offering schemes and get rich quick dreams or making appeals for all types of difficult to authenticate charities and causes.
Facebook has been compelled to address it’s long reported problem of Click Fraud among advertisers whom claim Facebook had been reporting and charging for add clicks that don’t exist; these clicks are consumer or prospective buyer initiated actions charged to Facebook advertisers’ accounts whenever a person clicks on an add purchased on Facebook typically by a member advertiser client.The higher the volume of clicks,the greater the profit margin for FB.Reports of under-clicks have been listed range any where from 20 to 100% lower than reported by Facebook as compared to other reputable industry logs used to count the same individual advertisement accounts during adds click cycle. One click can be as small as a cent or more but with a global market of 500 billion consumers profit margins for FB and profit share from product sold on FB can be astronomical.Facebook has vowed to fix the problem,for those of us with products or services to offer we can only hope the cyber giant operates in good faith and does the right thing regarding artists and entrepreneurs seeking to get an honest return on their advertisement investment with Facebook in the expansive global market place.
Whether it's a corporate entity like FB or individual members of social networks the need for accountability, transparency and regulatory oversight of social media seems inescapable.The personal issue for me recently became should I offer my Profile page on Facebook as an ad space and forum for any individual's personal appeal for financial aid on behalf of either themselves, their friends or family members? I realize times are tough and my heart and prayers go out to those who may be on the brink of financial ruin, or struggling in desperate straits. That's why I've stepped up my personal gifts and contributions and on behalf of groups and organizations engaged in charitable giving and other forms of assistance, as I suspect many have done, or hopefully will do. But unless one is promoting a business, service or product on Facebook, I feel personal financial solicitations are off limits and a slippery slope to a dead-end.